Meet "The Good Witch of Salem"
Ashley Tina, Owner & Author
Ashley Tina is a Teacher, Author, and Owner of The Good Witch of Salem. She began her career as an Elementary School Teacher in Revere MA. Ashley continued to build on her career by receiving an M.Ed in Special Education from Salem State University and went on to receive additional teaching licenses in English as a Second Language and Early Childhood Education.
With over ten years of teaching experience and a love for children, Ashley was left with the desire to create an avenue to share her talents with a larger audience.
The Good Witch of Salem is a positive role model represented by the vibrant color "pink." Events, workshops, educational resources, and storytelling are just a few of the ways in which the Good Witch shares her magic. You may also read about the Good Witch's magical gifts in Ashley Tina's first published book, "The Good Witch of Salem."
Our Mission
Magical, Curious, Adaptable
The Good Witch of Salem is a positive teacher and wellness role model for young children.
The Good Witch's mission is shared through magical and engaging content and events. This mission is reinforced through a retail line of educational resources, children's clothing and accessories, and imaginative toys.
Self awareness, self love, and self growth transfer to the love of others.
Once children discover their own magic through self confidence they are encouraged to share their gifts with the world!
What We Do
Books, videos, and events, guiding children to find their own magic.
Our Goal
Provide chidren tools to support their social and emotional learning.
Why?
When a child feels valued, safe, and secure they can reach for their highest potential.
How?
Videos, books, online resources, in-person workshops, and live appearances.
Meet the Team
Founder, The Good Witch of Salem, CoCEO and Chief Creative Witch
Ashley Tina is a Teacher, Author, and Owner of The Good Witch of Salem. She began her career as an Elementary School Teacher in Revere MA. Ashley continued to build on her career by receiving an M.Ed in Special Education from Salem State University and went on to receive additional teaching licenses in English as a Second Language and Early Childhood Education.
With over ten years of teaching experience and a love for children, Ashley was left with the desire to create an avenue to share her talents with a larger audience.
The Good Witch of Salem is a positive role model represented by the vibrant color "pink." Events, workshops, educational resources, and storytelling are just a few of the ways in which the Good Witch shares her magic. You may also read about the Good Witch's magical gifts in Ashley Tina's first published book, "The Good Witch of Salem."
Chief Executive Witch and CoCEO
Amanda has worn many hats before donning her Good Witch of Salem Chief Executive Witch Hat. A native of Lynn, MA Amanda has spent 15 years in the retail industry. She was the Cofounder and CEO of Nineteenth Amendment, a venture backed fashion marketplace and tech platform for sustainable, on-demand, quick-turn manufacturing in the USA. Prior to joining The Good Witch of Salem Amanda worked with over 3,000 fashion brands across 30 countries, and forged creative online, in-store, and shoppable content retail partnerships with global brands like Disney, Macy's, Lord & Taylor, Microsoft, Dell, and NBC Universal's Project Runway.
Amanda is Forbes' 30 Under 30 for Retail & E-commerce, Apparel Magazine's 30 Under 30, and was named one of the National Retail Federation's Person Changing Retail's Future. Amanda has designed for celebrities and brands like DVF, Maggie London, and Richie Rich. She is a graduate of Boston University and Parsons School of Design. After spending many years living in New York City and Boston Amanda returned to the North Shore and now resides in Marblehead, Massachusetts with her husband and two young sons.
Creative Director
Amanda graduated with a degree in Communications Journalism from Marist College. She spent a decade at a Boston-based software consulting firm, growing in numerous roles from Programmer to Project Manager. She later founded Agoes Group, LLC alongside her husband and opened an Etsy shop.
Beginning January 2020, she was the Director of Art & Science Enrichment at a local children’s facility. In September 2023, Amanda became the Creative Director at The Good Witch of Salem. She designs and develops goodwitchofsalem.com and thingstodoinsalemwithkids.com, event and product photography, designs and manages creative assets.
Amanda is continuously seeking out new offerings to enrich the local community and bring families together in magical ways.
Events Coordinator, Good Witch Apprentice
Emme grew up in nearby Marblehead and currently resides in Swampscott, Massachusetts. Emme comes from a big family with lots of siblings! She especially loves working with children in our shop, at parties, and events.
Emme is a kid-at-heart and brings a big smile and sunshine to our "Good Witch" family. She is always sure to have her signature pink drink from Starbucks!
Merchandise Sales Associate, Good Witch Ambassador
Leah is a dedicated Salem native with a deep-rooted passion for her hometown. She lives in Salem with her husband, family, and furry loved ones. She is currently pursuing a Bachelor's degree in Psychology with a minor in Sociology at Southern New Hampshire University.
Leah is committed to enchanting every visitor with the magic of the Good Witch, ensuring their experiences at our storefront and special events are truly memorable.
For recommendations on the finest family-friendly spots in town, don't hesitate to reach out to her.
Good Witch Apprentice
Emily grew up in Louisville, Kentucky and has spent the past several years in Orlando, Florida before moving to Massachusetts in 2023. While in Orlando, she worked for Disney and Universal while completing her degree in Sociology from the University of Central Florida.
Emily currently lives in Salem to attend Salem State University, working toward a masters in Industrial/Organizational Psychology. When she isn’t assisting The Good Witch in transforming new friends learning to use their magic, she’s probably reading a book or walking all over Salem with her dog, Nilla!