Welcome to The Good Witch of Salem

The Good Witch of Salem empowers with her message of self-growth, self-love, and self-awareness, weaving magic into learning through captivating content, joyful events, and a retail line of educational resources, children's clothing, accessories, and imaginative toys.
Stuff a Plush
Crystal Magic
Paddle the coastline
ocean potion activity
  • Experience the magic

    Make your visit to Salem memorable with an experience at The Good Witch of Salem's shop!

Store Experiences

Make your visit to The Good Witch of Salem's shop memorable by booking one of our "Store Experiences" led by our Witch Apprentices. 

Choose a Magical Transformation or "Stop In for a Spell". 

Book a Party

We offer a variety of enchanting party options to make your special day truly extraordinary.

A one-of-a-kind experience filled with enchantment, laughter, and a sprinkle of moon dust!