Hi, I am Kate Henning and I was the marketing intern at the Good Witch of Salem this summer!  I grew up in Salem, Massachusetts, so when I saw this job opportunity on handshake I was extremely excited. I am a rising junior at UVM studying business administration, with a concentration in marketing and a theme in entrepreneurship. 

I have always had a passion for small businesses and understanding how they operate in a tourist-driven environment because of my time working in so many businesses in Salem. Something that also drew me to this internship was getting to work closely with Ashley Tina, the founder and Good Witch, and Amanda Curtis, the co-ceo and chief executive witch. They both have so much experience in the business world, and I have learned so much from both of them. Also, I love the color pink, so that really drew me in! 

Some of my responsibilities here have included:

💞 Creating blog posts to advertise events, products, experiences and other good witch content!

📱Posting on Instagram and Facebook, with content that is already created or I create

📈 Tracking engagement on social media to watch growth

📸 Attend events and experiences to take pictures and videos

🌐 Network with other small businesses in Salem by handing out posters and brochures, and offering them a advertisement opportunity

🎨 Creating graphics, artwork and videos for various social medias (Spotify, Instagram, Facebook, and Tik Tok)

Celebrating my birthday! 

I work for 20 hours a week, and I am hybrid but I work most of my hours in-store. I go into the store around three times a week for around 5 hours a day, and then I work the other hours at home. The hours are very flexible, so it works well with my schedule. You can also choose how many hours you want do, 10 hours a week or 20 hours a week. 

If this seems like a good fit for you, you can apply on handshake! 

Internship Overview

As an intern at The Good Witch of Salem, you will be an integral part of our team, helping to shape our social media strategy and document our magical messages through photography and video. This is a fantastic opportunity to gain hands-on experience in the marketing field while earning full academic credit for your efforts.

Key Responsibilities

Social Media Strategy: Assist in determining and fully implementing our weekly social media strategy across various platforms, including Instagram, TikTok, Pinterest, Twitter, and Facebook.

Content Creation: Document The Good Witch of Salem’s messages and events through photography and video, ensuring all content is on-brand and tells a compelling story.

Blog Management: Manage event and product content to create engaging blog posts that resonate with our audience.

Marketing Development: Collaborate with the marketing team to develop and execute comprehensive marketing strategies.

Event Promotion: Conceptualize and write event posts related to upcoming happenings, making sure they capture the essence of our brand.

Email Newsletters: Produce and execute email newsletters to keep our consumers informed and engaged.

Position Competencies

To thrive in this role, you should be:

Social Media Enthusiast: Comfortable navigating and creating content for various social media platforms, with a focus on Instagram, TikTok, Pinterest, Twitter, and Facebook.

Aesthetic Eye: Possess the ability to identify and create images that are on-brand and tell a captivating story.

Persistent Problem Solver: Tackle problems in a productive and efficient manner, willing to try and test different approaches.

Collaborative Team Player: Work well in a team environment, proactively engaging with core development to establish productive, trusting, and informed working relationships.

Detail-Oriented: Have a keen eye for aesthetics and the ability to work within the company’s style guide.

Kid-Friendly: Must LOVE children and enjoy being around them! We are a child-based company, and all of our content will involve working with kids of all ages.

Education and Experience

• Must be able to receive academic credit for the internship.
• Must be pursuing or have obtained a Bachelor’s Degree (Marketing, Communications, and Creative fields preferred).
• Proficiency in Photoshop and previous marketing internship experience is a plus!

Internship Start Dates

• Fall Program: September 11th (12-14 Week Program)

Don’t miss out on the chance to be a part of our magical team and gain invaluable experience in the marketing field. Apply today and help us spread the magic of The Good Witch of Salem!