The cool fall air and excited crowds signaled the start of Salem’s Haunted Happenings Parade. This year, The Good Witch of Salem was proud to take part. As our float made its way through the streets, we were happy to share the evening with our community.

A Magical Theme Brought to Life

This year, our float theme, A Magical Celebration of Unity, focused on community and inclusivity. Decorated with colorful lights and designs, the float made its way down the parade route as children and families cheered us on. Our team, in pink, walked alongside, handing out treats and sharing Halloween spirit with everyone.

Connecting with Our Community

One of the highlights of the parade was seeing familiar faces and meeting new people who joined in the festivities. The Haunted Happenings Parade gave us a chance to connect with our customers and neighbors outside of our shop. It wasn’t just about Halloween—it was about celebrating the community that supports us throughout the year.

A Heartfelt Thank You, Salem

The Haunted Happenings Parade was everything we hoped for, and we're thankful to have been part of it. A big thank you to everyone who helped kick off the Halloween season and made it memorable. Sharing this night with our community is what makes this time of year so special.

A special shout out to the Salem Chamber of Commerce for organizing this wonderful event!