In 2017, Ashley Tina, the founder of The Good Witch of Salem, created a vibrant pink witch hat that became her signature piece. The original design was a hot pink hat adorned with a light pink bow and a touch of tulle. It perfectly captured Ashley’s playful and creative spirit, but she knew there was more magic waiting to be crafted.

That first October, Ashley couldn’t stop at just one hat. Fueled by inspiration, she spent late nights designing and creating, pouring her heart into each piece. The results were nothing short of magical, and the response from her community was overwhelming. People loved the hats, and their enthusiasm encouraged Ashley to expand her creations.

Over the years, with the help of The Good Witch team, the collection blossomed into seven signature witch hats. Each design brings its own charm and whimsy, and they’re now available in Toddler, Child, and Adult sizes—perfect for witches of all ages. You can explore the collection online or in the enchanting downtown Salem shop.

One of Ashley’s personal favorites features light pink tulle delicately wrapped around the hat with a sprinkle of glitter, a simple yet enchanting design that captures the essence of magic.

The most iconic piece in the collection is the Official Good Witch of Salem Hot Pink Witch Hat. This vibrant hat is adorned with a light pink satin ribbon and bow, layered with glittering, flowing pink tulle that adds an enchanting touch. Beyond its beautiful design, the hat symbolizes love, magic, and the kindness that Ashley Tina, the founder of The Good Witch of Salem, shares with the world.

Wearing this hat is a reminder to spread compassion and positivity wherever you go. As the "Official" Good Witch of Salem’s Witch Hat, it carries the heart and soul of the brand, celebrating creativity and connection in every detail.

Bring a touch of magic into your life with one of these signature designs. Whether you’re shopping for yourself or a loved one, the Hot Pink Witch Hat and the entire collection are sure to inspire joy and wonder. Visit us online or in our downtown Salem shop to find your perfect fit.

Read more about Ashley's Story here! 

Read more about the entire hat collection here! 

Magically Yours,

The Good Witch of Salem