The Good Witch of Salem Spell Studio

Step inside the pages of a storybook at The Good Witch of Salem Spell Studio,  an enchanting destination where imagination, learning, and magic comes to life. ✨
At the Spell Studio, children and families are invited to immerse themselves in a hands-on magical experience. From the very first step inside, guests can:

Create and brew their very own potions
Decorate a broom to take on new adventures
Design and wear a magical hat

Transform into a witch or wizard through story and play
Every detail of the Spell Studio is designed to make you feel like you’ve entered the world of The Good Witch of Salem storybook. You can even purchase the storybook here to continue the magic at home! 📖

Just a block away from our original shop, The Good Witch of Salem at 2 North Street, the Spell Studio is an extension of The Good Witch of Salem experience. Alongside potion-making and creative play, families will also discover retail treasures, including crystals, whimsical gifts, and magical keepsakes.

Our Mission

The Good Witch of Salem believes that every child has magic inside of them. Through storytelling, creativity, and play, we help children explore social and emotional learning (SEL):

Building self-love and self-awareness
Practicing courage, kindness, and resilience
Discovering inner strength through imaginative experiences

Each interactive activity from stirring a potion to decorating a broom connects children to lessons of growth, mindfulness, and confidence.

Why Visit the Spell Studio?

The Spell Studio isn’t just a place to play,  it’s a place to learn, grow, and shine. With every potion brewed, broom decorated, or hat created, children experience the joy of creativity while also building important life skills like self-expression, empathy, and emotional awareness.

Whether you’re visiting Salem for the first time or returning to continue your magical journey, the Spell Studio offers something for everyone:

Interactive, family friendly fun
Unique retail finds and crystals
A storybook world that sparks imagination and wonder

Come Experience the Magic

At The Good Witch of Salem Spell Studio, we invite you to explore, create, and discover the treasures within yourself. With the guidance of the Good Witch and her team, every child can step into a magical world where imagination meets self-growth and every visitor leaves with a little more sparkle in their heart. 💜

Magically Yours, 
The Good Witch of Salem