Amanda A.

Amanda A. 
Creative Director

Amanda, originally from New York, made her way to Boston in 2000. With a degree in Communications Journalism from Marist College, she spent a decade at a Boston-based software consulting firm, growing in numerous roles from Programmer to Project Manager.

Upon becoming a mother, Amanda embraced the opportunity to stay at home and founded Agoes Group, LLC alongside her husband. Together, they developed websites for local businesses. 

But it was Amanda's daily adventures with her son that truly sparked her creativity. Inspired by their excursions, she began hosting imaginative playgroups and immersive birthday parties. This passion blossomed into an Etsy business, where she handcrafted party decorations.

In January 2020, she took on the role of Director of Art & Science Enrichment at a local children’s facility. She developed weekly curricula and led classes for children ages 2-8, using literature, sensory activities, hands-on projects, games, and music to spark their imaginations and foster their creativity.

Fast forward to September 2023, Amanda found her niche as the Creative Director at The Good Witch of Salem. In this role she designs and develops and, event and product photography, designs and manages creative assets, and continuously seeks out new offerings to enrich the community and bring families together in magical ways.