Amanda Curtis
Chief Executive Witch
Amanda has worn many hats before donning her Good Witch of Salem Chief Executive Witch Hat. A native of Lynn, MA Amanda has spent 15 years in the retail industry. She was the Cofounder and CEO of Nineteenth Amendment, a venture backed fashion marketplace and tech platform for sustainable, on-demand, quick-turn manufacturing in the USA. Prior to joining The Good Witch of Salem Amanda worked with over 3,000 fashion brands across 30 countries, and forged creative online, in-store, and shoppable content retail partnerships with global brands like Disney, Macy's, Lord & Taylor, Microsoft, Dell, and NBC Universal's Project Runway. Amanda is Forbes' 30 Under 30 for Retail & E-commerce, Apparel Magazine's 30 Under 30, and was named one of the National Retail Federation's Person Changing Retail's Future. Amanda has designed for celebrities and brands like DVF, Maggie London, and Richie Rich. She is a graduate of Boston University and Parsons School of Design. After spending many years living in New York City and Boston Amanda returned to the North Shore and now resides in Marblehead, Massachusetts with her husband and two young sons.