Magical Musings

Amanda Curtis brings her magic to The Good Witch Coven as Co-CEO & Chief Executive Witch!

Amanda Curtis brings her magic to The Good Witch Coven as Co-CEO & Chief Executive Witch!

My experience as an elementary school teacher, focusing on ELL and Special Education, highlighted the importance of social and emotional development for children's academic success. This inspired me to broaden my impact beyond the classroom, especially after becoming a parent in 2012. I am driven by a passion to support children and families, guided by intuition, compassion, and dedication.

In 2017, I chose to take flight and founded The Good Witch of Salem in order to positively impact the next generation. As I continue on my flight as the Good Witch of Salem, in bringing awareness of the importance of self-love, self-awareness, and self-growth , I am honored to have AMANDA CURTIS as Co-CEO and Chief Executive Witch join me in flying to new heights and spread the magic of The Good Witch of Salem to an international audience.

A seasoned entrepreneur in the experiential retail, ecommerce, and tech industries. Amanda was named one of Forbes’ 30 Under 30 in 2016 for retail and e-commerce and the National Retail Federation’s Person Changing Retail’s Future. Amanda has successfully executed activations, expert panels, long-term high-volume installations, and events with Macy’s Herald Square NYC, Microsoft NYC, Lord & Taylor, SXSW, Dell, Disney, and NBC Universal and forged first-of-their-kind retail and content partnerships with Macy’s Inc. and NBC Universal’s Project Runway. While Amanda has worn many hats, including fashion designer, mom, and founder, this is the first time she’ll be wearing a Good Witch hat!

I am thrilled to have Amanda bring her magic and experience to The Good Witch of Salem! Amanda’s professional background, passion for child development, and dedication to the mission are in alignment with everything the Good Witch of Salem stands for. As an amazing person with a big heart, wife, and mom of two, in combination with her professional experiences in the areas of retail, e-commerce, and fashion design, allow Amanda to fill the role as Chief Executive Witch at the Good Witch of Salem.

Together, with our entrepreneurial spirits and magical gifts we will take flight in bringing forth the Good Witch of Salem’s mission to an international audience, allowing all the opportunity to access the tools to support social and emotional well-being. With our alignment, dedication, and belief in the Good Witch of Salem’s mission, we will aim to spread awareness and provide the valuable tools for success to elevate learning for children of all ages from a place of love.

Let’s fly to great heights!
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