Step Into The Spell Studio

Step into The Good Witch of Salem Spell Studio, an enchanting and immersive storybook experience where families can brew potions, decorate brooms and hats, or have a transformation experience into a magical witch or wizard. Magic comes alive in our new store, with every corner of the studio designed to inspire creativity and welcome guests. 

Just a block away from our original shop, the Spell Studio carries the original magic into a much larger space. We offer merchandise options as well as our hands-on experiences: jewelry, dolls, stuffed animals, crystals, and more family-friendly fun to take home with you. 

Rooted in our mission of helping children discover their inner magic, every activity at The Good Witch of Salem Spell Studio supports social and emotional learning (SEL) through creativity, play, and imagination. Whether mixing a potion, decorating a hat or a broom, or just stopping in to say hello, families can leave the studio not only with a smile on their face, but a little more happiness and love in their hearts.